Introduction
TikTok is one of the most sought-after social media platforms that boasts a userbase of over 1.67 users globally and a monthly active user base of over 1 billion. The app garnered over 270 million downloads in the third quarter of 2023.
A survey published by the Pew Research Center reveals that approximately 63% of Us teens use the Byte Dance-owned short-video service and 17% of them reported being on the app ‘almost constantly’. Succeeding on this social media platform that is bustling with users hailing from diverse backgrounds requires being able to get more views on your content which subsequently boosts engagement.
How Does TikTok Count “Views”?
The criteria for “views” set by every social media platform are different. On TikTok, a view is counted as soon as the video starts playing. The views are not counted if the viewer is the same person who uploaded the video. Replays also come within the purview of TikTok “views”.
Why am I not getting TikTok views?
To craft a strategy that helps you garner views on TikTok, it is essential to understand the factors that are responsible for stunting your TikTok reach and growth.
- Wrong Timing: If you post at the wrong timing, TikTok will push your content down in the feeds and hinder reach which will consequently reduce views.
- New TikTok Account: If you have recently created a TikTok account, you need to be patient with the number of views. Your audience base will grow with time and if you post content that resonates with your followers, then your video views will explode.
- Low Engagement: If your viewers do not relate to or like your content, then you will not the desired number of views on your videos. Lack of engagement results in lesser reach and reduced visibility.
- Shadowban: When creators do not adhere to the terms of service of the social media platform, it results in a minor ban from the algorithm.
- Sensitive Content: If the video that you post displays violence, real or fake content, then the number of views will decrease.
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TikTok launched the TikTok creator fund to help creators monetize their content on the platform. For every 1000 views on a video, TikTok pays $0.02 and $0.04 to the creators. Other alternatives to make money on the platform is through brand partnerships. You can promote products or services offered by companies at a pre-decided compensation for the same. Creators can also earn through affiliate partnerships on the platform where they get paid every time a user uses their code or link to buy the product or service.
How To Get More Views On TikTok? – 10 Proven Methods
The number of video views you get is directly proportional to engagement. Some users resort to buying views on videos but that is not advisable. Getting views organically is the best way to amplify your TikTok popularity.
- Use Relevant Hashtags: Using the right hashtags can make a huge difference when it comes to views. The TikTok algorithm uses hashtags to categorize your content and recommend it to users who search for related hashtags. This helps your content reach the right target audience and boosts video views. Pay close attention to the hashtags that your competitors or other creators from your niche are using. You can leverage the “TikTok Hashtags” tool to find out popular hashtags.
- Use Trending Music: Hop on trending sound effects to boost your reach. You can use TikTok’s discover page to find effects that are trending. Make sure to retain your originality in the videos to increase views and engagement. Tap on the ‘+’ icon within the app. Choose ‘sounds’ at the top of your screen. A list of the most popular sounds will be displayed. You can select a song/sound of your choice and create a video around it.
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- Engage With Users Within Your Niche: Analyse what your audience likes and the kind of creators they engage with. Then like and comment on the videos of those creators and bolster networking for your brand.
- Insert The Right Keywords Within Your Captions: Using the right keywords can make a significant impact on your content’s visibility. Bear your audience in mind and think about the keywords that they are likely to look out for in the TikTok search bar. Strategically place those keywords into your caption.
- Target The Right Audience: Knowing your target audience will help you craft content tailored to their needs and requirements. When you deliver content that they are interested to watch, your views and engagement will shoot up automatically. Create a ‘customer persona’ of the kind of people you wish to exhibit your content to. Following this, analyse your competitors to find out what strategies others, with the same ‘target audience’ and ‘niche’ as yours are trying to incorporate.
- Consistency Is Key: Post consistently and ensure that your tone, type and quality are congruous throughout. Staying consistent will help your TikTok channel grow and the social media platform algorithm will eventually start pushing your content to relevant audience.
- Follow Viral TikTok Trends: Immersing yourself in the TikTok platform is crucial for understanding viral trends and creating content that resonates with the audience. Spend a considerable amount of time scrolling through your ‘For You’ page and pay attention to the type of content that engages users and garners a high number of likes, comments, and shares.
- Post At The Right Time: Posting at the right time ensures that your content is served to your target audience and this, in turn, boosts your views and engagement. Best times to post on TikTok, according to Sproutsocial are as follows:
Tuesdays (between 2pm and 6pm)
Wednesdays (between 2pm and 5pm)
Thursdays (between 3pm and 5pm)
- Duet/ Stitch Popular Videos: Integrating duet and stitch videos into your TikTok strategy can significantly boost your views, especially when leveraging content from popular creators. Stitching involves incorporating your own video into an already existing video. It is an excellent way to provide additional insights, commentary, or context to someone else’s video.
- Cross-promote Your Content On Other Platforms: Share your TikTok videos on your other social handles like Instagram reels, stories or YouTube shorts, etc. to broaden your reach and get more views on your videos.
